EXPERIENCE

Assistant Marketing Manager Internship

monSecret

  • Driving Growth

    Assisted co-founder Lei Li with marketing efforts in the United States, contributing to a 15 percent growth in US sales.

    Regularly conducted market research on social media, including competitor and trend analysis.

    Driving Growth

  • Integrated Marketing

    Helped coordinate comprehensive PR campaigns in the US.

    Managed multi-platform social media marketing and oversaw website development and content creation.

  • Collaborative Success in Shanghai

    Assisted co-founder and designer Rita Zhou with the organization of the Shanghai pop-up event at Onheon buyer store, which attracted 500 attendees.

    Actively participated in the planning and execution of the event.

Backstage Manager

JUZUI

For the February and September 2024 seasons of New York Fashion Week with JUZUI, I coordinated the recruitment of a skilled team of 40 individuals, including interns, dressers, and photographers, ensuring the smooth operation of backstage activities during the prestigious runway show. I managed all aspects of model and dresser operations, maintaining efficiency and professionalism throughout. Additionally, I meticulously edited and enhanced public relations images of notable personalities, including Maye Musk and other VIPs, to uphold a high standard of presentation. I also facilitated the organization of show day credentials in collaboration with the PR team, ensuring seamless coordination and execution. During these events, I was directly working and reporting to the designer and CEO of JUZUI's parent company, Anzheng Fashion Group, and was responsible to both the CEO and the designer.

Marketing and Public Relations Specialist

SISIO

I orchestrated logistics for SISIO's FW2024 New York Fashion Week show, meticulously coordinating models, hairstylists, makeup artists, photographers, guests, and interns to ensure seamless execution. Additionally, I took charge of designing and developing essential promotional materials including SISIO's press kit, brand book, and lookbooks using InDesign, ensuring a cohesive and impactful brand representation. Furthermore, I maintained continuous engagement with buyer shops, media outlets, and potential opportunities to establish and enhance the SISIO brand presence, fostering growth and visibility in the fashion industry.

Branding Intern at 3.1 Phillip Lim

  • Social Content

    Actively filmed and executed social media campaigns for content creation.

  • Commercial Shoots

    Participated in the pre-Spring/Summer lookbook and e commerce photoshoot, and the Google Pixel collaboration campaign with The New York Times.

  • Market Research

    Conducted multiple market research projects to support brand development.

Art Portfolio

  • Grandfather’s Hand

    Spray paint, leaves, resin, acrylic paint.

    This heartfelt painting shows my grandfather's hand holding a leaf. He's always been a big inspiration to me. He's really into gardening and would often draw plants and animals with me when I was younger. We've made a lot of happy memories together, and I wanted to capture those special times in this painting.

  • Entanglement

    Mixed Media

    This headpiece intricately captures the intricate web of connections found in nature by skillfully blending a diverse array of repurposed materials. From thrifted fabrics to discarded jewelry and buttons, each element finds new life in this 3D representation. Crafted without the use of glue, the headpiece serves as a testament to the artistry of seamlessly integrating various materials with the human form.

  • Island from the Past

    Mixed Media

    This mixed media piece on canvas shows a white plaster hand amid a wild and chaotic scene. Inspired by childhood memories of getting injections in my hand, I aim to confront and overcome negative feelings through art. This piece reflects my journey to turn discomfort into a message of resilience and strength.

  • Childhood Land

    UV Gel

    This project delved into my childhood connection with the land in my hometown, Vancouver, Canada. With recent environmental damage from oil spills and forest fires, I aim to raise awareness about the urgent need to preserve our natural spaces.

  • Microbiology Fashion Illustration

    Copic Marker

    I've always been fascinated by nature's sacred yet random structure, inspiring my exploration of organic forms. Studying a soil mite under a microscope revealed intricate details that sparked the inspiration for my three designs. The interplay of particles within the mite's structure left a profound impression, reminding me of the interconnected complexity of our world. This experience offered an enlightening and humbling perspective on the hidden wonders of nature.